Give us a call at (832) 212-0905

Buy  |  Sell  |  About  |  Agents  |  Contact

11+ Social Media Tools for Real Estate Agents

Learn more about the social media tools that real estate agents use to drive leads and sales.

It’s where you’ll find your largest audience and have the most engagement. But it can feel overwhelming. Here are the top 10 free and paid tools to make it easier. (All tools are recommend options with no sponsorships or affiliate links 🙂)

social media tools for real estate agents


If you don’t have a designer on staff, you need Canva, the digital designer to help you create amazing posts. Since a majority of social media is about images, you want the most eye-catching and SEO-friendly images, and Canva can help you create them.

Its interface is easy to use with many drag-and-drop features, and easy to understand instructions to make anyone feel like a designer.

canva social media design site

Free option: forever free with (very few) limits

Anyone can use Canva for free and get 250,000 free templates, 100+ design options, 100,000+ free photos, and 5 GB cloud storage.

Premium pricing

  • $12.99/month – This plan offers everything professionals need to create amazing social media posts. Along with everything in the free plan, this plan offers thousands of design templates, photos, videos, and graphics. You also get more editing tools and 100GB cloud storage.

Official website link


Buffer helps you schedule and share content across many channels including Facebook, Instagram, Pinterest (premium), LinkedIn and more! 

Free option: forever free with limits

Buffer offers a Forever Free option that includes 3 social media accounts with 10 posts in queue per social media account.

Premium pricing

  • Essentials: $5/month allows for unlimited posts and channels but is limited on users. You may want to look into team pricing depending on how much collaboration your team does.

Official website links


If you use Instagram or Pinterest to grow your business, Tailwind is a must-have tool. Tailwind takes your photos and creates hundreds of options for amazing posts. All you must do is choose one! Tailwind also schedules posts and optimizes them with the perfect hashtags for even more exposure.

tailwind social media tool realtor preview

Free option: forever free with limits

Tailwind offers a Forever Free option that includes 1 Instagram and Pinterest profile, 20 posts and designs a month, and basic analytics for one user.

Premium pricing

Tailwind also offers 3 paid plans:

  • Pro: $9.99/month – 1 Pinterest and Instagram profile, 100 posts monthly, 200 design posts, and advanced analytics for one user
  • Advanced: $19.99/month – 2 Pinterest and Instagram profiles, 1,000 posts monthly, unlimited post designs, and advanced analytics for 2 users
  • Max: $39.99/month – 3 Pinterest and Instagram profiles, unlimited monthly posts and designs, and advanced analytics for 5 users

Official website links

Adobe Spark

If you have social media pages, you need to learn to do videos as most users pay more attention to video than written content. With Adobe Spark you can make videos out of pictures and video clips. You can also add your own narration to highlight your listings, open houses, or any other information you have to share.

Free option: trial period

Adobe Spark offers a free 30-day trial, and they have a free plan with starter templates (no credit card required)

Premium pricing

Adobe Spark has an individual and team plan both that offer custom and premium templates:

  • Individual: $9.99/month for one user
  • Team: $19.99/month for multiple users

Official website link


Loomly schedules your posts provides content ideas and guides your social media practices to give you the largest reach. Loomly also offers advanced analytics so you can see how your audience is responding and make changes accordingly.

loomly social media for real estate agents website preview

Free option: trial period

Get a 15-day free trial with no obligation and no credit card required to see if it’s right for you.

Premium pricing

Loomly has 5 levels:

  • Base – $26/month for 2 users and 10 social accounts
  • Standard – $59/month for 6 users and 20 social accounts
  • Advanced – $129/month for 14 users and 35 social accounts
  • Premium – $269/month for 30 users and 50 social accounts

Official website links


animoto video tool for real estate agents

Animoto is another great video maker to help create your social media posts, making them more engaging. Animoto makes creating videos a snap, even if you have no experience. You can use it to create social media posts, promotions, or even recaps of your blog posts for those that prefer video over written content.

Free option: forever free with limits

You can create free videos forever but will have Animoto’s branding on them.

Premium pricing

Animoto has 3 paid plans:

  • Basic: $8/month – Create basic videos with no Animoto branding on them
  • Professional: $15/month – Create customized videos with the use of unlimited professional tools including adding your logo or watermark, with access to licensed photos and music too
  • Professional Plus: $39/month – Includes everything in the Professional account plus access for up to 3 users and access to a video professional

Official website link

Magisto Editor

Magisto Editor is another great video creation tool. You can put together videos, pictures, music, and your own narration. Magisto excels in music selections and has more editing features than other programs.

magisto video creator for real estate agents

Free option: none

There is no free plan with Magisto.

Premium pricing

Magisto has 3 plans:

  • Premium: $4.99/month – This plan is best for those using Magisto Editor for personal use, but you can make up to 10-minute videos and use their premium editing tools
  • Professional: $9.99/month – You get everything in the premium version plus 3 million video clips and pictures, and custom options
  • Business: $34.99/month – This plan is for the serious business user who wants analytics and custom marketing tools

Official website link


HiHello is a free digital business card and contact manager app that’s designed to help you grow your network. (Special shout-out to our agent Mayra who introduced us to this app)

Click here to see Mayra’s full bio.

mayra lozano real estate agent
hi hello website preview

Free option: free with limitations

You can use HiHello for free with branding and limits on email syncing and features

Premium pricing

HiHello has 3 paid plans:

  • Basic: $3/month – Branding removed and includes a profile video
  • Professional: $6/month – Allows for CRM and email integration and workflow automation

Official website link


Pexels offers access to thousands of free professional pictures for use in your social media posts. You don’t have to include attribution either, so your social media posts or other marketing efforts look as professional as possible.

pexels free images for real estate

Free option: forever free

Pexels is free for everyone with no catches. Attribution to the photographers is appreciated but not required.

Official website link


If you’re creating social media posts, you need professional photos. Why pay for them when you can use Unsplash and have access to an incredible library of free, professional photos?

You can even follow your favorite publishers to get the latest photos they publish right away.

unsplash free images for realtors

Free option: forever free

Unsplash is free for everyone.

Official website link


Feedly provides two purposes. It’s a great way to aggregate all the latest information from your influencers in one place so you only have to read one page versus searching for each influencer’s page. It also provides you with the hottest ideas to share with your audience or trends to follow.

feedly content for realtors

Free option: free with limits

You can follow up to 100 sources and have up to 3 feeds.

Premium pricing

Feedly has 2 paid plans:

  • Pro: $6/month – Get up to 1,000 sources, power search, the ability to save notes and share feeds to your LinkedIn, Buffer, and Zapier
  • Pro+: $8.25/month – Get up to 2,500 sources, Google and Twitter news feeds, and an RSS builder

Official website link

Google Trends

Google Trends makes it easy to find trending topics in seconds. This helps you come up with current topics to talk about on your social media pages to increase engagement. Google Trends also helps you learn how popular (or not) specific keywords are so you can use the right keywords, attracting the right audience.

Free option: forever free

This is a free tool from Google available to everyone.

Official website link

Final thoughts on social media tools for realtors

Use these tools to enhance your social media presence. You’ll create engaging posts, know your audience, and see analytics to see how your efforts are performing.

We’re always looking for kind and compassionate agents to join our team. Please let us know if you would like to schedule an interview!