Learn more about the social media tools that real estate agents use to drive leads and sales.
It’s where you’ll find your largest audience and have the most engagement. But it can feel overwhelming. Here are the top 10 free and paid tools to make it easier. (All tools are recommend options with no sponsorships or affiliate links 🙂)
Canva
If you don’t have a designer on staff, you need Canva, the digital designer to help you create amazing posts. Since a majority of social media is about images, you want the most eye-catching and SEO-friendly images, and Canva can help you create them.
Its interface is easy to use with many drag-and-drop features, and easy to understand instructions to make anyone feel like a designer.
Free option: forever free with (very few) limits
Anyone can use Canva for free and get 250,000 free templates, 100+ design options, 100,000+ free photos, and 5 GB cloud storage.
Premium pricing
- $12.99/month – This plan offers everything professionals need to create amazing social media posts. Along with everything in the free plan, this plan offers thousands of design templates, photos, videos, and graphics. You also get more editing tools and 100GB cloud storage.
Official website link
Buffer
Buffer helps you schedule and share content across many channels including Facebook, Instagram, Pinterest (premium), LinkedIn and more!
Free option: forever free with limits
Buffer offers a Forever Free option that includes 3 social media accounts with 10 posts in queue per social media account.
Premium pricing
- Essentials: $5/month allows for unlimited posts and channels but is limited on users. You may want to look into team pricing depending on how much collaboration your team does.
Official website links
Tailwind
If you use Instagram or Pinterest to grow your business, Tailwind is a must-have tool. Tailwind takes your photos and creates hundreds of options for amazing posts. All you must do is choose one! Tailwind also schedules posts and optimizes them with the perfect hashtags for even more exposure.
Free option: forever free with limits
Tailwind offers a Forever Free option that includes 1 Instagram and Pinterest profile, 20 posts and designs a month, and basic analytics for one user.
Premium pricing
Tailwind also offers 3 paid plans:
- Pro: $9.99/month – 1 Pinterest and Instagram profile, 100 posts monthly, 200 design posts, and advanced analytics for one user
- Advanced: $19.99/month – 2 Pinterest and Instagram profiles, 1,000 posts monthly, unlimited post designs, and advanced analytics for 2 users
- Max: $39.99/month – 3 Pinterest and Instagram profiles, unlimited monthly posts and designs, and advanced analytics for 5 users
Official website links
- Website link: https://www.tailwindapp.com/
Adobe Spark
If you have social media pages, you need to learn to do videos as most users pay more attention to video than written content. With Adobe Spark you can make videos out of pictures and video clips. You can also add your own narration to highlight your listings, open houses, or any other information you have to share.
Free option: trial period
Adobe Spark offers a free 30-day trial, and they have a free plan with starter templates (no credit card required)
Premium pricing
Adobe Spark has an individual and team plan both that offer custom and premium templates:
- Individual: $9.99/month for one user
- Team: $19.99/month for multiple users
Official website link
Loomly
Loomly schedules your posts provides content ideas and guides your social media practices to give you the largest reach. Loomly also offers advanced analytics so you can see how your audience is responding and make changes accordingly.
Free option: trial period
Get a 15-day free trial with no obligation and no credit card required to see if it’s right for you.
Premium pricing
Loomly has 5 levels:
- Base – $26/month for 2 users and 10 social accounts
- Standard – $59/month for 6 users and 20 social accounts
- Advanced – $129/month for 14 users and 35 social accounts
- Premium – $269/month for 30 users and 50 social accounts
Official website links
- Website link: https://www.loomly.com/
- Pricing link: https://www.loomly.com/pricing
Animoto
Animoto is another great video maker to help create your social media posts, making them more engaging. Animoto makes creating videos a snap, even if you have no experience. You can use it to create social media posts, promotions, or even recaps of your blog posts for those that prefer video over written content.
Free option: forever free with limits
You can create free videos forever but will have Animoto’s branding on them.
Premium pricing
Animoto has 3 paid plans:
- Basic: $8/month – Create basic videos with no Animoto branding on them
- Professional: $15/month – Create customized videos with the use of unlimited professional tools including adding your logo or watermark, with access to licensed photos and music too
- Professional Plus: $39/month – Includes everything in the Professional account plus access for up to 3 users and access to a video professional
Official website link
Magisto Editor
Magisto Editor is another great video creation tool. You can put together videos, pictures, music, and your own narration. Magisto excels in music selections and has more editing features than other programs.
Free option: none
There is no free plan with Magisto.
Premium pricing
Magisto has 3 plans:
- Premium: $4.99/month – This plan is best for those using Magisto Editor for personal use, but you can make up to 10-minute videos and use their premium editing tools
- Professional: $9.99/month – You get everything in the premium version plus 3 million video clips and pictures, and custom options
- Business: $34.99/month – This plan is for the serious business user who wants analytics and custom marketing tools
Official website link
HiHello
HiHello is a free digital business card and contact manager app that’s designed to help you grow your network. (Special shout-out to our agent Mayra who introduced us to this app)
Free option: free with limitations
You can use HiHello for free with branding and limits on email syncing and features
Premium pricing
HiHello has 3 paid plans:
- Basic: $3/month – Branding removed and includes a profile video
- Professional: $6/month – Allows for CRM and email integration and workflow automation
Official website link
Pexels
Pexels offers access to thousands of free professional pictures for use in your social media posts. You don’t have to include attribution either, so your social media posts or other marketing efforts look as professional as possible.
Free option: forever free
Pexels is free for everyone with no catches. Attribution to the photographers is appreciated but not required.
Official website link
Unsplash
If you’re creating social media posts, you need professional photos. Why pay for them when you can use Unsplash and have access to an incredible library of free, professional photos?
You can even follow your favorite publishers to get the latest photos they publish right away.
Free option: forever free
Unsplash is free for everyone.
Official website link
Feedly
Feedly provides two purposes. It’s a great way to aggregate all the latest information from your influencers in one place so you only have to read one page versus searching for each influencer’s page. It also provides you with the hottest ideas to share with your audience or trends to follow.
Free option: free with limits
You can follow up to 100 sources and have up to 3 feeds.
Premium pricing
Feedly has 2 paid plans:
- Pro: $6/month – Get up to 1,000 sources, power search, the ability to save notes and share feeds to your LinkedIn, Buffer, and Zapier
- Pro+: $8.25/month – Get up to 2,500 sources, Google and Twitter news feeds, and an RSS builder
Official website link
Google Trends
Google Trends makes it easy to find trending topics in seconds. This helps you come up with current topics to talk about on your social media pages to increase engagement. Google Trends also helps you learn how popular (or not) specific keywords are so you can use the right keywords, attracting the right audience.
Free option: forever free
This is a free tool from Google available to everyone.
Official website link
Final thoughts on social media tools for realtors
Use these tools to enhance your social media presence. You’ll create engaging posts, know your audience, and see analytics to see how your efforts are performing.
We’re always looking for kind and compassionate agents to join our team. Please let us know if you would like to schedule an interview!
